A NEW WAY TO RIDE
Concept presentation video of Decathlon's new revolutionary bicycle.


This video played a central role in raising funds and launching production
of this cutting-edge bicycle, pushing the boundaries of technology in the cycling world.
Available for sale on Decathlon
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Creative Direction, Branding & Experience Design by Frog
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CLIENT : DECATHLON
AGENCY : FROG
CREATIVE DIRECTOR : JOHANN LUCHINI
DESIGN DIRECTOR : FLORENT CHARRASSE
3D-2D MOTION DESIGN + VIDEO EDITING : ALEXANDRE AVRAM
MUSIC + SOUND DESIGN :
ERROL 'SANTO' CHALEUR
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